4 ms·
Why is this not a step back from getting the stuff delivered in the first place?
by stepanhruda 10y ago
Why is this not a step back from getting the stuff delivered in the first place?
- digler999 10y agoI see it more as a secondary option. The primary reason being, if everything's in stock, I should be able to get it today, with maybe a 1-2 hr waiting time. If I want shrimp pasta tonight, I can order the ingredients at lunch break, and pick up on my way home. Other reasons could be people have poor delivery from their UPS driver, stolen packages, some people prefer not having people come to their door, some people feel empowered by going out and getting what they want, when they want to get it. The biggest reason could be that it's ultimately a lower price for everyone, assuming its cheaper to hire junior employees to walk the store and pick my groceries vs hiring a driver and a truck to take the stuff to everyones door (plus someone to do all the picking).
- stepanhruda 10y agoAll of these seem like solvable problems. E.g. in Manhattan Prime Now can already deliver within 1-2 hours. Stolen packages can be catered by drop-off safeboxes in houses/buildings. Job specialization should win in the end - a delivery person with an efficient route is going to be cheaper than the sum of everyone picking their stuff up.
- yabatopia 10y agoExactly. Can't an Uber driver pick it up for me and deliver it to my house?
- res0nat0r 10y agoThe Kroger grocery chain by my house just started offering this and it is super popular. Folks can come by after picking up their kids and get their groceries dropped in their car off the side of the building without leaving the car. All for a flat 4.95$
- digler999 10y agothe paradoxical thing about this is it would actually make me want to watch commercials! if I dont step foot in the store anymore, how will I know what they have ? I will want (!) marketers to give me information about their products. This will be a marketing wet-dream.
- pryelluw 10y agoTell me more, please. What info would you want?
- digler999 10y agosay I never walk through the aisles anymore (not saying the store wouldn't allow it, but it's so convenient to pickup that people like me might never do it). I'd no longer get inspiration for meals, or learn about a new brand of cereal, or see that the competitor's eggs are $1 off, or that the bakery just got fresh salmon from Alaska. I would actually want to keep abreast of what products are available in my store. Bonus if the "updates" (ads) were targeted to me. If I were vegetarian, it should know not to show me about prime rib, for instance. If it sees I only buy granola or mainly health foods, don't give me ads about lucky charms. and not 30 second commercials either, just quick intros, with video/pictures, and a few facts about relevant products.
- pryelluw 10y agoThrough what medium or platform would you expect to have access to that data? A video on the app/page for the store?
- digler999 10y agowhen I order, maybe (at most) 25% of the screen that clearly says "Browse our store". Then I see a menu: dairy/produce/breakfast/butcher/bakery. I pick a category, and select a product, then a short, embedded video plays (that is easy to mute/cancel). (The kind of video is where you hover over the thumbnail and it plays, not click a youtube link). Then it says "Today we've got Choice Sirloin for $4.99/lb, farm raised, corn-fed from Johnny's out in Arkansas (quick clip of Johnnys farm). Also consider pairing with this recipe of beets (cue link to purchase beets and all ingredients for sauce ). Actually, that just occurred to me, if you included recipes with the advertising, that wouldn't bother me at all. Just like reddit's DIY, start with the finished "product", then say " to make this, buy these things" (of course with a shortcut to just add them all to your cart) "and do this:" (cue to video of person making the dish). but back to advertising, just quick (15s) videos with simple information and price. maybe with sideways scrolling so if I'm looking at margarine, it also has quick links to butter and vegetable oil. Don't skimp on video: each product has the same demo video/advertisement so I can compare them.