3 ms·The Roku is probably subsidized by Amazon, to push their streaming service.by petra 10y agoThe Roku is probably subsidized by Amazon, to push their streaming service.sandipc 10y agoI think he/she meant that it was listed for a lower price on Walmart.com than in-store at Walmart, and that Walmart couldn't pricematch to Walmart.com...jobu 10y agoYes, this is what I meant.