6 ms·
I strongly disagree that ads will be here forever. Although the amount of money generated through ads year upon year is increasing, that's mostly due to the in
by popey456963 10y ago
I strongly disagree that ads will be here forever. Although the amount of money generated through ads year upon year is increasing, that's mostly due to the increase in people using the internet, and the amount of time they spend on it.
The amount of people using adblockers has increased _dramatically_. In fact, one of the top HN comments is about the rising use of Ad-blockers [0].
There will eventually be a limit where the increasing use of technology is outweighed by the amount of people using adblockers, and I'd wager it's within the next 5 years. Then the ad ecosystem will just fall and fall.
[0] https://www.nytimes.com/2017/01/31/technology/ad-blocking-internet.html https://www.nytimes.com/2017/01/31/technology/ad-blocking-in...
- deleted 10y ago[deleted]
- mlboss 10y agoAdvertising always morphs into something different. It is a never ending business. Billboards, Newspaper ads, magazine ads, radio ads, tv ads, online, in app, facebook, snapchat and I don't what will be there in future. As long as we have eyes there will be ads.
- Trundle 10y agoWhy assume adblockers are bigger than the advertising industry? Adblocking will exist up until it's cheaper for large players to pay money to fix the problem, be that legal costs, development, or ransom to browser providers. Particularly when the web is getting more and more closed. Sure, adblockers on browsers are becoming more common. But what about web services like snapchat where the information is transferred using an app rather than a browser? Ad blockers can't do shit if sites start to properly hide ads within content. So far they've been relying on large players not trying to, while being able to completely block content from smaller players when they try to play the 'hide the ads' game. Let's see them try that when they're faced with blocking all of facebook/google or not blocking their ads. Internet advertising will change because of the rising use of adblockers but collapse? I don't see it.