I just don't think that the "fee" play is going to cut it as innovative. Others have mentioned ING Direct and Ally. The real innovation will be cutting out thi

I just don't think that the "fee" play is going to cut it as innovative. Others have mentioned ING Direct and Ally. The real innovation will be cutting out things like the 3 day "clearing" window for funds. Or eliminating the delay for ACH'ing funds (an all electronic transaction). The problem, banking is too regulated to really innovate, though I applaud the attempt. Edit: If they create an iPhone app for depositing checks (Just like USAA). I am sold. I would also like to think that many tech-savvy people would be sold also.