I agree completely. When it comes to paying for things, there are two very important factors. I think the web as it exists todays fails at both. First, payment

I agree completely. When it comes to paying for things, there are two very important factors. I think the web as it exists todays fails at both. First, payment should be easy. I want to click "Buy", then click "Okay", and that's it. But almost every time I make a purchase online I end up fumbling for my wallet, getting my debit card, and filling out a form. Second, people have to get "used" to paying for something. Give something away for free long enough, and pretty soon everyone starts to believe they're entitled. If you're like me, you have to go through quite a bit of research, trial, and self-convincing to pay a few bucks for a web app. Compare that to how easy it is to make a purchase at a convenient store.