"Snaps are Canonical's choice for "cross distro" package management that they are trying to force on everyone else." How are they trying to force it on anyone?

"Snaps are Canonical's choice for "cross distro" package management that they are trying to force on everyone else." How are they trying to force it on anyone? I understand that there is a Canonical / Red Hat rivalry. But I think language like this adds more heat than light to the discussion which should really be about the merits of the different solutions.