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- Don't give away free gift cards -- make your audience earn it by doing something for you (e.g. have 10 of their buddies friend you on Facebook, etc.) - Try t

- Don't give away free gift cards -- make your audience earn it by doing something for you (e.g. have 10 of their buddies friend you on Facebook, etc.) - Try to have an ongoing conversation with your customers using your distribution list. I don't mean just advertising sale items in your email; something like "see how our customers are using this" or interesting info/stats they can read without complaining about spam. Of course, you need to make sure your emails go through via abiding by all requirements of an ethical sender. - Did you try affiliate sales? If your customers are mostly male, affiliate sales from male oriented sites might be significant. - Did you try offline advertising to get to a female audience? Magazine ads in Cosmo, etc.?

mattblalock 16y ago
I wish I would have made them earn the gift card... We do have an affiliate program but I'm not very familiar with operating one. It's been a pretty solid flop... maybe one sale in the past 3 months through it... I've made a lot of effort to make it work, weekly e-mails and updates, new banners and link suggestions every week. We have one of the highest commission rates around, up to 26%, but it's just not very successful. As for advertising in Cosmo, thats sadly beyond our budget. We've been mentioned in some pretty major media though, but had pretty much no financial return from it. A mention on Ellen, NY Times, Wall Street Journal, Health, Cosmo, Latina, ABC news, and quite a few others but the return on the effort to get mentioned there is so intense and the return so minimal I've all but stopped the PR train. Further, most media don't allow us to advertise with them.
- coverband 16y ago
  quote: "As for advertising in Cosmo, thats sadly beyond our budget. We've been mentioned in some pretty major media though, but had pretty much no financial return from it. A mention on Ellen, NY Times, Wall Street Journal, Health, Cosmo, Latina, ABC news, and quite a few others but the return on the effort to get mentioned there is so intense and the return so minimal I've all but stopped the PR train." That's the worst thing you can do... Are you using the quotes from ABC etc. with an "As mentioned in ABC News..." type of boasting on your home page? If not, get to it right now...

mattblalock 16y ago

I wish I would have made them earn the gift card... We do have an affiliate program but I'm not very familiar with operating one. It's been a pretty solid flop... maybe one sale in the past 3 months through it... I've made a lot of effort to make it work, weekly e-mails and updates, new banners and link suggestions every week. We have one of the highest commission rates around, up to 26%, but it's just not very successful. As for advertising in Cosmo, thats sadly beyond our budget. We've been mentioned in some pretty major media though, but had pretty much no financial return from it. A mention on Ellen, NY Times, Wall Street Journal, Health, Cosmo, Latina, ABC news, and quite a few others but the return on the effort to get mentioned there is so intense and the return so minimal I've all but stopped the PR train. Further, most media don't allow us to advertise with them.

coverband 16y ago
quote: "As for advertising in Cosmo, thats sadly beyond our budget. We've been mentioned in some pretty major media though, but had pretty much no financial return from it. A mention on Ellen, NY Times, Wall Street Journal, Health, Cosmo, Latina, ABC news, and quite a few others but the return on the effort to get mentioned there is so intense and the return so minimal I've all but stopped the PR train." That's the worst thing you can do... Are you using the quotes from ABC etc. with an "As mentioned in ABC News..." type of boasting on your home page? If not, get to it right now...