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Ok, think of it this way: imagine that you're pitching the idea of allowing porn apps into the App Store. How do you convince the board of directors that porn
by pohl 16y ago
Ok, think of it this way: imagine that you're pitching the idea of allowing porn apps into the App Store. How do you convince the board of directors that porn should be associated with the brand? You'll have to do better than slippery slope alarmism. So what do you say to make your business case?
- rbanffy 16y agoThe only reason they would be associated with porn now is that they took a stance against porn in the first place. Of all apps, only a small fraction of them would end up being porn - present approval process could still happen. Adult content would also be segregated into an adult store - with separate authorization processes so if puritan parents decide to make it difficult for their offspring to get porn, difficult it would be. And, most of all, this is not about porn - it's about the notion of a walled garden as being desirable. It's, like someone mentioned, that garden of pure ideology. Jobs, now, is the Big Brother on the screen. It's up to us to wield the hammers.
- pohl 16y agoThe only reason they would be associated with porn now is that they took a stance against porn in the first place. That directly contradicts this: Adult content would also be segregated into an adult store You can't operate an adult store and avoid it becoming associated with your brand. Unless it has no customers - in which case: why operate it?
- rbanffy 16y agoI see no contradiction. All you would see is applications the account owner deem appropriate for you. It would be no more associated with porn than it is with, say, books. Or farting applications.
- pohl 16y agoI guess that's why you're not in charge of brand management. Among the tech-geek demographic the iPhone is already associated with farting applications. It's a common way to deride the quality of apps at the store when someone gets their knickers in a twist about the reasons Jobs gave for section 3.3.1 - and that's just a current event. Imagine running an adult store for a decade. People talk. People read. Hiding an adult store behind an individual's preferences would not prevent word from getting out. I guarantee you that if Disney tried to run a triple-X store in the way you suggest that knowledge of it would get out and it would cause an enormous shit-storm. Everything any customer experiences that fires a neuron linked to your name or your logo or your products is associated with your brand.
- rbanffy 16y agoDisney aims their brand towards family and kid-friendly audiences. Apple doesn't. There is no pink iPhone with mouse ears. There is no "Hello Kitty" special edition.