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It doesnt make sense that it would be worth more than twitter or even instagram. Even if ads are more effective, there's 5x the interest to advertise on those p
by dynofuz 10y ago
It doesnt make sense that it would be worth more than twitter or even instagram. Even if ads are more effective, there's 5x the interest to advertise on those platforms than snap
(https://www.google.com/trends/explore?q=snapchat%20ads,twitter%20ads,instagram%20ads,facebook%20ads https://www.google.com/trends/explore?q=snapchat%20ads,twitt...). I say its worth more like ~3B market cap
- dangoldin 10y agoPart of this can be explained by Snapchat not having a self serve product (AFAIK) so a lot of the search results might be individuals/smaller businesses looking for help/advice to get started. I know the major brands are spending fairly significantly on Snapchat and doubt they contribute much to the Google trends data.