I'd also recommend reading Aaron Ross's updated book https://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119166713 https://www.

I'd also recommend reading Aaron Ross's updated book https://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119166713 https://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Co... for software engineer's approaching marketing for the first time.