Since digital content is close to free to distribute (distinction, not free to produce) there is an ever expanding amount of content available, approaching infi

Since digital content is close to free to distribute (distinction, not free to produce) there is an ever expanding amount of content available, approaching infinity. To stand out in an infinite sea of content, the upper bound of what you would need to spend is an infinite amount on ads and marketing. This also works for products. The more a product or industry is commoditized, the more important marketing and branding becomes.