Great article, one of the best writing voices i've ever come across i have to say. Its possible i may have mis-understood the article, but arent Facebook and T

Great article, one of the best writing voices i've ever come across i have to say. Its possible i may have mis-understood the article, but arent Facebook and Twitter in the best position to monetize this? I mean "status updates" are exactly that, no? A cry for attention? Obviously he's talking about paying someone to give you that attention, but would Facebook not be in a very good position to work out who wants it the most, in what way, and how much (roughly) they are willing to pay? Just a theory