2 ms·

Just a few ideas: on iOS, the app requires at least iOS8. I dare bet more than half of those active devices won't be running at least iOS8. Second, you also wo

Just a few ideas: on iOS, the app requires at least iOS8. I dare bet more than half of those active devices won't be running at least iOS8. Second, you also won't convert 50% of those iOS users to use one app. Just not going to happen. Do you honestly see Snapchat growing to 300 or 500 million DAU?

ClassyJacket 10y ago
The iPhone 4 is the newest iPhone to not get iOS 8. That's going all the way back to a phone released in 2010, nearly 7 years ago. There are definitely a few out there but I'm not sure it'd be more than half running <= iOS 7, especially when you consider how strong Apple's update numbers are. In fact, according to a marketing company, as of March last year, only 37% of globally active iPhones were even as old as a 5S [1]. Even the iPhone 4S, which did get iOS 8, was on just 5%. Even if that data is skewed towards newer phones due to the type of sites they market on, it's unlikely that anywhere near half of active devices are running a software version over three years old. Also, the App Store offers you the last compatible version of the app if your device isn't up to date, and it's possible that that version of Snapchat is still capable of showing ads, although I don't have one around to test it. [1] http://www.adweek.com/digital/data-37-of-global-iphone-users-use-iphone-5s-or-older/ http://www.adweek.com/digital/data-37-of-global-iphone-users...
acchow 10y ago
> you also won't convert 50% of those iOS users There's more than 1.5 billion Android phones. You don't need 50% of iOS to get to 500M DAU...
gareim 10y ago
> I dare bet more than half of those active devices won't be running at least iOS8. https://developer.apple.com/support/app-store/ https://developer.apple.com/support/app-store/ Looks like ~94% of users are on iOS 9 or iOS 10.

2 ms·

Just a few ideas: on iOS, the app requires at least iOS8. I dare bet more than half of those active devices won't be running at least iOS8. Second, you also wo

by charlesdm 10y ago

ClassyJacket 10y ago
The iPhone 4 is the newest iPhone to not get iOS 8. That's going all the way back to a phone released in 2010, nearly 7 years ago. There are definitely a few out there but I'm not sure it'd be more than half running <= iOS 7, especially when you consider how strong Apple's update numbers are. In fact, according to a marketing company, as of March last year, only 37% of globally active iPhones were even as old as a 5S [1]. Even the iPhone 4S, which did get iOS 8, was on just 5%. Even if that data is skewed towards newer phones due to the type of sites they market on, it's unlikely that anywhere near half of active devices are running a software version over three years old. Also, the App Store offers you the last compatible version of the app if your device isn't up to date, and it's possible that that version of Snapchat is still capable of showing ads, although I don't have one around to test it. [1] http://www.adweek.com/digital/data-37-of-global-iphone-users-use-iphone-5s-or-older/ http://www.adweek.com/digital/data-37-of-global-iphone-users...
acchow 10y ago
> you also won't convert 50% of those iOS users There's more than 1.5 billion Android phones. You don't need 50% of iOS to get to 500M DAU...
gareim 10y ago
> I dare bet more than half of those active devices won't be running at least iOS8. https://developer.apple.com/support/app-store/ https://developer.apple.com/support/app-store/ Looks like ~94% of users are on iOS 9 or iOS 10.