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Things scale differently in different markets and products... It might be trivial to spin up extra cloud capacity within Google's system and benefit from all th

Things scale differently in different markets and products... It might be trivial to spin up extra cloud capacity within Google's system and benefit from all the robustness and redundancy they've already designed out. Meanwhile, Amazon is building their own UPS competitor because their infrastructure needs in the real world are specialized enough to be able to benefit. Each case is different and the details drive the decision.

sjg007 10y ago
I think Amazon is building their own UPS because UPS hasn't scaled for them.
- cpmsmith 10y ago
  In this case, scale counts as a specialization IMO.
- stillworks 10y ago
  TLDR (for my comment) : Amazon are building their own UPS because they can. Any othe arguments in favor of it be it efficiency or costs are secondary. Longer version: Not sure how Amazon deliveries by UPS are in the US but in the U.K. there are carriers which offered far better delivery service than what is known as Amazon Logistics here in the U.K. Once Amazon started using Amazon Logistics, the level of service dropped significantly. False deivery attempts were common and Prime Next Day were not happening next day 3 out of 5 times. I cancelled my Prime membership. After about a couple of years I have resubscribed to Prime since it is now much better value AND Amazon Logistics have noticably improved. Next day and even Same day deliveries are indeed happening. They didn't need to setup Amazon Logistics and suffer poor service quality. There were near perfect couriers (for e.g. DPD they even offer tracking your courier driver on a map in near real time).
- brangalina4eva 10y ago
  I think they're building their shipping service so they can provide end-to-end drop-shipping & fulfilment. It's their natural evolution. Pick up goods from factories in China, QA them, ship them to their warehouses and then power other stores or for FBA. End-to-end integration.
- SZJX 10y ago
  That wouldn't be surprising at all. Alibaba has long been building its own logistics for Taobao in China as well. It's quite a natural development of affairs I guess.
afarrell 10y ago
To clarify: is Amazon designing their own Uninterruptible Power Supply for AWS, or their own parcel shipping service?
- sunir 10y ago
  Shipping http://www.forbes.com/sites/walterloeb/2016/09/29/amazon-will-deliver-their-own-packages-revolution-at-the-delivery-door/#37bf4bcf54f6 http://www.forbes.com/sites/walterloeb/2016/09/29/amazon-wil...
notforgot 10y ago
> Things scale differently in different markets and products. This is vague. Running on the cloud is always more expensive than running your own infrastructure past a certain size and always provides less predictable performance.
- stuckagain 10y ago
  That doesn't seem obviously true. If you operate a service and I operate a service and their loads are out of phase the cloud provider can serve us both with one set of hardware, halving the price. If I own my hardware, and I'm not a cloud computing provider, I pay the full cost 24x7.

sjg007 10y ago

I think Amazon is building their own UPS because UPS hasn't scaled for them.

cpmsmith 10y ago
In this case, scale counts as a specialization IMO.
stillworks 10y ago
TLDR (for my comment) : Amazon are building their own UPS because they can. Any othe arguments in favor of it be it efficiency or costs are secondary. Longer version: Not sure how Amazon deliveries by UPS are in the US but in the U.K. there are carriers which offered far better delivery service than what is known as Amazon Logistics here in the U.K. Once Amazon started using Amazon Logistics, the level of service dropped significantly. False deivery attempts were common and Prime Next Day were not happening next day 3 out of 5 times. I cancelled my Prime membership. After about a couple of years I have resubscribed to Prime since it is now much better value AND Amazon Logistics have noticably improved. Next day and even Same day deliveries are indeed happening. They didn't need to setup Amazon Logistics and suffer poor service quality. There were near perfect couriers (for e.g. DPD they even offer tracking your courier driver on a map in near real time).
brangalina4eva 10y ago
I think they're building their shipping service so they can provide end-to-end drop-shipping & fulfilment. It's their natural evolution. Pick up goods from factories in China, QA them, ship them to their warehouses and then power other stores or for FBA. End-to-end integration.
SZJX 10y ago
That wouldn't be surprising at all. Alibaba has long been building its own logistics for Taobao in China as well. It's quite a natural development of affairs I guess.

afarrell 10y ago

To clarify: is Amazon designing their own Uninterruptible Power Supply for AWS, or their own parcel shipping service?

sunir 10y ago
Shipping http://www.forbes.com/sites/walterloeb/2016/09/29/amazon-will-deliver-their-own-packages-revolution-at-the-delivery-door/#37bf4bcf54f6 http://www.forbes.com/sites/walterloeb/2016/09/29/amazon-wil...

notforgot 10y ago

> Things scale differently in different markets and products. This is vague. Running on the cloud is always more expensive than running your own infrastructure past a certain size and always provides less predictable performance.

stuckagain 10y ago
That doesn't seem obviously true. If you operate a service and I operate a service and their loads are out of phase the cloud provider can serve us both with one set of hardware, halving the price. If I own my hardware, and I'm not a cloud computing provider, I pay the full cost 24x7.