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I know everyone may say these are outliers, but Google, Facebook, Instagram, Snapchat, etc all had ZERO marketing and acquired millions of users. Part of me t
by zanek 10y ago
I know everyone may say these are outliers, but Google, Facebook, Instagram, Snapchat, etc all had ZERO marketing and acquired millions of users.
Part of me thinks that alot of what people are saying about marketing applies to companies with a weak product or little differentiation. A monster, highly wanted product does appear to be the the exception
- beaconstudios 10y agoGoogle was the first actually-decent search engine - it allowed people to access the internet. All the others are social networks and largely rely on the network effect and being the one that becomes trendy, and thus aren't valid comparisons. If you can spot and build the next Google then you may not need marketing, but those opportunities are rare.