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I consult with startups and tech companies (recently: SurveyMonkey) on SEO, so this is super-interesting... especially the automated aspect, which is pretty nov
by franciscassel 10y ago
I consult with startups and tech companies (recently: SurveyMonkey) on SEO, so this is super-interesting... especially the automated aspect, which is pretty novel in this space.
What are some of the specific types of automated tests that you run?
- ryanb 10y agoHere's a case study with a simple example of a test: https://www.rankscience.com/coderwall-seo-split-test https://www.rankscience.com/coderwall-seo-split-test * CTR on titles/meta descriptions * Any HTML changes * Design changes * Time on site
- franciscassel 10y agoThanks for the reply. Would you mind being more specific about what specific aspects of the "automated" tests are "automated"? E.g., in the CoderWall example, is it propagating of the title tag change to all the pages in the test group that's "automated"? At least to my ears, "automated" suggests that there are tests that are selected and run completely without human intervention. (Which is hard to imagine in the SEO space.) Is that in any way accurate?
- dillonforrest 10y agoCorrect! Our customers don't have to lift a finger, and our software continually iterates on their SEO.