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Serious question: how does Snapchat spend so much money on infrastructure? How could the app run up a $2b Google Cloud tab? Would anyone care to break it down?

• nom 10y ago
  Second. At that scale (160M active users [0]) I guess they could easily develop and run their own infrastructure. $2bn just screams 'inefficient implementation' to me... I could be wrong though. [0] https://techcrunch.com/2017/02/02/snap-ipo/ https://techcrunch.com/2017/02/02/snap-ipo/
• bendavis381 10y ago
  My guess would be the huge compute power needed to transcode that much video.
  • ljk 10y ago
    and storage, i'm guessing
    • trhway 10y ago
      video transcoding wouldn't it be better on FPGA or some DSP? and storage - compression? I mean are all those images that different from each other? Different people make photos and videos of basically the same stuff.