What you are looking for is affiliates to sell your product for you. This avoids hiring someone or taking on a founder, and you only pay if someone actually sig

What you are looking for is affiliates to sell your product for you. This avoids hiring someone or taking on a founder, and you only pay if someone actually signs up for your service or takes an action you want them to take. If your SaaS is worth using and has a market, you can try to find bloggers etc to market it for you in this manner. There are different types of agreements involved in affiliate marketing. Some people pay only after someone upgrades to a paid plan. Some pay upon sign up. Some pay a flat rate after the first purchase. Some pay lifetime commissions. The more generous your offer is, the more likely it is that affiliates will promote your product. Examples: Basecamp- http://37signals.com/affiliate/terms http://37signals.com/affiliate/terms Aweber - https://www.aweber.com/affiliates.htm https://www.aweber.com/affiliates.htm Uber - https://developer.uber.com/docs/riders/affiliate-program https://developer.uber.com/docs/riders/affiliate-program Now if your product is too complicated to explain/needs a sales team, I don't know that there is a better option than hiring someone. But I was hoping this would help provide an option if you were not familiar with it.