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It didn't used to be. Growth Hacking used to mean Marketing+Coding+Statistics Now it just means marketing.

• TeMPOraL 10y ago
  But good marketing pretty much always leveraged statistics. Growth hacking seems to be simply marketing applied to marketing itself - a rebranding to include the word "hacking", because word "hacking" is hot, and all the cool kids these days like it.
  • ameister14 10y ago
    While good marketing leverages statistics, usually the marketing personnel themselves do not understand statistics. They'd turn to the engineers to design a landing page for them and to the data analysts to do the statistical modeling for them. They won't think of writing a script to work for them or build a program to handle their reporting. In my understanding, a growth hacker should basically be able to do all that themselves in addition to having the more traditional marketing skills.