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As somebody who wrote an article about A/B testing title tags in 2011 before it was cool [1], this is an awesome idea. I've talked about SEO with many companie
by birken 10y ago
As somebody who wrote an article about A/B testing title tags in 2011 before it was cool [1], this is an awesome idea. I've talked about SEO with many companies and coming up with the proper title tags and meta descriptions alone is often worth so much traffic for such little effort (once you get past the upfront cost of running the tests).
However, I think a critical aspect of SEO is thinking about an entire site holistically. Not only because certain signals are site-wide, but because a key aspect of SEO is deciding what pages of your website are "good" for SEO and which ones aren't, and then focusing on making the "good" pages better and not worrying about the "bad" pages. Good and bad in quotes because it is often quite a bit of an art and not a science.
How does RankScience play into this? You've nailed the on-page stuff but is there any world in which RankScience is able to talk about a site holistically and recommend which types of pages and content seem to be working most effectively (and maybe even suggesting pages that could be removed/de-indexed)? Or do you leave that to SEO consultants and you just nail the hell out of the on-page stuff.
1: https://www.thumbtack.com/engineering/seo-tip-titles-matter-probably-more-than-you-think/ https://www.thumbtack.com/engineering/seo-tip-titles-matter-...
- dillonforrest 10y agoIt's a true honor to speak with an SEO A/B testing OG! :) > How does RankScience play into this? That's a really great point. Right now, our software either focuses on only pages which are good for SEO, or it runs less frequent experiments on the "bad" pages. We've had a few success stories of turning "bad" pages into good ones and having them become big revenue generators for our customers, but that's not common as I'm sure you can imagine.