>> "I'd also be concerned about customers not having an easy way to understand our pricing." That would likely to be best expressed relative to major PPC playe

>> "I'd also be concerned about customers not having an easy way to understand our pricing." That would likely to be best expressed relative to major PPC players like Google. For example, "clicks are 20% cheaper than Google for the same keywords." Anyway, just nitpicking, awesome solution to a big problem. Good luck!