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A few questions about your product (I run SEO and digital marketing at LendUp - YCW12). This is very, very cool. * What types of optimizations does it do/do yo

A few questions about your product (I run SEO and digital marketing at LendUp - YCW12). This is very, very cool. * What types of optimizations does it do/do you test? * I assume tests take a while to run, waiting for Google to re-index etc. Do you essentially monitor rank changes, assume that Google has re-indexed at that point, and use that as the data to optimize on? Or do you have some smart way to monitor for when Google re-indexes? * I'm again assuming here - that a user will plug in a few variations of things to test, and let your software test them? Or are there automatic optimizations the software tries to make? * How many tests can one do in a given time period, without confounding test & control variants? It seems like they would take a while to run? * Is there a good way to control for non-technical/non-content-based changes (e.g. external, links)? For example we get hundreds of negative links pointed at us per week. Do we just hope/assume that's not the cause of rank changes?

dillonforrest 10y ago
Hey there! We test everything on-page. This usually includes CTR stuff, like titles and meta descriptions and paragraph text that Google extracts for the meta descript, headers, images, calls to action, even conversion rates. Correct, we continually iterate based on feedback like rankings and clicks, and we're working on smarter ways to monitor Google's crawler too! Users are as hands-on or hands-off as they'd like. We usually own the experiments, but some of our customers design their own too. The number of tests depends on the number of pages and your traffic. Our largest customers have full factorial experiments with thousands of concurrent split tests every day.