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I'll agree with your statement - "Growth hacking" is just a SV koolaid rebranding of marketing. Growth hacking = marketing. Life hack = common sense - or what
by twothamendment 10y ago
I'll agree with your statement - "Growth hacking" is just a SV koolaid rebranding of marketing.
Growth hacking = marketing. Life hack = common sense - or what used to be common.
- ameister14 10y agoIt didn't used to be. Growth Hacking used to mean Marketing+Coding+Statistics Now it just means marketing.
- TeMPOraL 10y agoBut good marketing pretty much always leveraged statistics. Growth hacking seems to be simply marketing applied to marketing itself - a rebranding to include the word "hacking", because word "hacking" is hot, and all the cool kids these days like it.
- ameister14 10y agoWhile good marketing leverages statistics, usually the marketing personnel themselves do not understand statistics. They'd turn to the engineers to design a landing page for them and to the data analysts to do the statistical modeling for them. They won't think of writing a script to work for them or build a program to handle their reporting. In my understanding, a growth hacker should basically be able to do all that themselves in addition to having the more traditional marketing skills.
- TeMPOraL 10y agoDepends. In my dictionary, "common sense" mostly means suboptimal things people do because they don't bother to think about what they're doing. A lot of the "live hacks" I've seen are things that fly in the face of lots of people, who would implore you to "stop doing silly things". Or maybe I just grew up in a bad, uninventive environment.
- siquick 10y agoGrowth Hacking is more a technical version of marketing/user acquisition using techniques that a 'standard' marketer wouldn't be able to able to use because of a lack of programming skills.