My guess is that they basically want to have a flat fee but don't want to discourage a big account, if you figure that if you retire in your mid 60s, you probab

My guess is that they basically want to have a flat fee but don't want to discourage a big account, if you figure that if you retire in your mid 60s, you probably need 8x-13x your annual income in retirement savings, $2m would cover the bulk of the market... also, $2m is the area where you start competing with the lower end of the high net worth wealth management market...