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Congrats on the launch. How do you check the effectiness of a SEO change? You check for Google rankings or traffic?

• ryanb 10y ago
  We look at Clicks, Rankings and Impressions. We use Google Analytics, Webmaster Tools, and another third party data source. More clicks is obviously the ultimate goal, but sometimes we also have significant experiments where rankings or impressions going up are the key metric
  • hartator 10y ago
    by curiosity, what's the thrid party data source?
    • ryanb 10y ago
      That's part of our secret sauce. :)