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Looks great, congrats on the launch! Two points of feedback: (1) The idea of the product is clearly conveyed, but I'm confused on exactly how it works. The l
by sgslo 10y ago
Looks great, congrats on the launch!
Two points of feedback:
(1) The idea of the product is clearly conveyed, but I'm confused on exactly how it works. The landing page mentions that title tags, headlines, meta-tags, etc get tweaked - exactly how is this done? Do I have to manually enter a bunch of alternative text, or are you using a big fancy thesaurus to switch out some key terms?
(2) How do you evaluate performance of the product? Solely through click rates, or by search rankings? How often do google search results get updated? In short, how do I know the product is working?
- dillonforrest 10y agoThanks sgslo! (1) We use both humans and software to generate experiments. For customers, it's completely automated. (2) We look at all primary search metrics (clicks, impressions, CTR, and rankings), with clicks being our main metric. Search results get updated at a pace determined by Google's crawl rate, which varies per site depending on multiple factors including domain authority. We use bayesian structural time series and negative binomial regression models to measure impact and statistical significance to power our data-driven SEO recommendations.