Exactly. I often think of the famous Ralph Waldo Emerson saying, "Build a better mousetrap and the world will beat a path to your door." And I think Ralph Wal

Exactly. I often think of the famous Ralph Waldo Emerson saying, "Build a better mousetrap and the world will beat a path to your door." And I think Ralph Waldo Emerson obviously never built any mousetraps and has no idea what he's talking about. Nonetheless, the saying does seem to apply well if you replace "Mousetrap" with "Donut" and "World" with "Portland".