This study by Microsoft Research might interest you. It argues that the individual user rationally ignores security precautions because zis expected loss is le

This study by Microsoft Research might interest you. It argues that the individual user rationally ignores security precautions because zis expected loss is less than the cost of a strong security posture. http://research.microsoft.com/en-us/um/people/cormac/papers/2009/solongandnothanks.pdf http://research.microsoft.com/en-us/um/people/cormac/papers/...