As Tim Cook said, "if you want me to do things only for ROI reasons, you should get out of this stock." If you don't like what the company leadership says or d

As Tim Cook said, "if you want me to do things only for ROI reasons, you should get out of this stock." If you don't like what the company leadership says or does, you always have the option to sell your ownership and start a new company with your values and opinions. In the meantime, public or private companies that take stances on issues like this can empower their employees, gain new customers, and enjoy the freedom to express their values.