Great point-- I imagine this is quicker for him that an adwords clone, which might require some clickfraud protection, self-serve flow, payment processing, etc.

Great point-- I imagine this is quicker for him that an adwords clone, which might require some clickfraud protection, self-serve flow, payment processing, etc. AFAIK, the OP is just one person... I recall reading a study about who clicks on ads, and the OP's demographic is decidedly not it. You can play the "pay per click" game if your audience clicks. Otherwise, he might have better luck with the "pay per influence" stuff that The Deck does. To the OP: a question regarding your stats page. Would you be willing to post more stats? Specifically, I'd love to know how many uniques visit more than 10x per month. In other words, how many people are using you as a primary search engine in their life?