The title makes no claim that he engineered these widgets, so I don't see how this is at all misleading. What he's done is impressive precisely because of how l

The title makes no claim that he engineered these widgets, so I don't see how this is at all misleading. What he's done is impressive precisely because of how little effort he put in -- he managed to make a ton of money by bringing someone else's idea to market.you could try to claim that it wasn't this guy that brought the widget to market, but rather that it was the people in china -- but then you'd be mistaking the market that is Alibaba for the general marketplace (where normal people buy stuff), which is what's meant here by "brought to market". There's clearly a ton of value in being able to give people what they want -- in this case the Kickstarter people put in a ton of effort just to fail spectacularly. So, no, this wasn't an incredible feat of engineering -- but, then again, the article never claimed it to be. It is, however, an incredible story of providing consumers with what they want and making a sizable profit in the process. As someone who works to make money (and not the other way around), this is something that appeals to me. Is my perspective unique here? Because I see a lot of people missing the point entirely.