Aren't there already ads that are supposedly game-like? "Click on the bouncing ball and win $$$", things like that. Personally I avoid clicking on anything ad-

Aren't there already ads that are supposedly game-like? "Click on the bouncing ball and win $$$", things like that. Personally I avoid clicking on anything ad-like, to avoid pop-ups and generally having the flow of my web browsing interrupted. Now, if the execution was really good, with a nice design and a fun-looking gameplay, that may change. The gameplay should look intriguing even before the user clicks on the ad -- maybe show a demo screen, like the arcade games?