The problem there though is not in allowing non-techies to easily install certs, but rather in incentivising cheap hosting companies to provide it by default, w

The problem there though is not in allowing non-techies to easily install certs, but rather in incentivising cheap hosting companies to provide it by default, with zero configuration. Many companies are already doing this, but they're still in a minority. Making HTTPS "the norm" is hopefully the road to making this an expected feature from those hosts.