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I almost automatically closed the tab because it looked like a paywall. Why do I have to click "Show full article" to see the article on the page for that artic

• devilsbabe 10y ago
  Because it's the mobile version of the site. That button doesn't appear on the desktop version.
• Cenk 10y ago
  I’ve noticed a lot of news sites have started doing this. I assume it’s something to do with collecting analytics?
• 0xcde4c3db 10y ago
  Depending on who you ask, it's one or more of: 1) So that the "free articles this month" counter doesn't decrement for stories you don't actually read. 2) So that they get metrics on which articles people actually read vs. loading in a tab and forgetting about. 3) Forcing an interaction manipulates your psychology so that you pay more attention to the page, increasing engagement.
• mercer 10y ago
  I vaguely remember implementing this exact thing for at least two clients, and if remember correctly the reason is that such a 'show full article' button allows anything 'below the fold' (meaning the button) to be more prominently visible. It's a rather ironic that I had to turn off my uMatrix filters to get the full 'experience' of that button.