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For complex software, it's not always practical to list everything it does and expect customers to search for all the things they want to do with it, or even kn
by averagewall 10y ago
For complex software, it's not always practical to list everything it does and expect customers to search for all the things they want to do with it, or even know what they want. It can be more efficient if the customer explains what they want to use it for then you (as the salesman) can use your deeper knowledge of the product to decide if it's suitable for their needs before they invest time learning about it. There could be subtle issues that become showstoppers, like maybe it's not compatible with some other software they already use or it doesn't work well at the scale they need, etc.
That might still be a marketing failure. Perhaps there's a better way to capture that salesman knowledge and apply it to the customer automatically, or perhaps it's a failure of the product design that it's so complicated in the first place.
- flukus 10y agoYou don't have to list everything it can possibly do, but you can tell me what it's main functions are, list the incompatibilities, list the integrations offered etc. You can have online documentation "how to do x with $product" articles. You can tell me who it isn't suited for, etc. I never said not to have salesmen, just don't make it the only way to get this basic information.