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Exactly. Even more than this customers often don’t even know they have a problem that can be solved. You are not going to look for a solution unless you think y
by danieltillett 10y ago
Exactly. Even more than this customers often don’t even know they have a problem that can be solved. You are not going to look for a solution unless you think you have a problem and then think to look for solutions.
We have no trouble selling to people who know they have a problem (we are first in Google if they search for a solution), our problem is all the people that aren’t even looking. Our sales people have to literally physically cold call people to educate them that they have a problem as nothing else works.
- wott 10y agoI cannot decide whether you post is ironical or not.
- averagewall 10y agoIt makes sense taken seriously. Almost nobody is doing things optimally. There's always room to make more money or save more money or whatever. Figuring those things out is kind of what doing business is. Not trivial at all.
- danieltillett 10y agoIt certainly isn’t trivial. We have tried every other way to let people know about what we offer from advertising, website, phone calls, email, forums, conferences, and even snail mail. Nothing works other than physical cold calling. Unless you are talking directly to them in person they just don’t stop for even 2 seconds to consider they have a problem with a solution. The good news is the LTV is high enough to support this form of selling, but it certainly is a huge pain.
- danieltillett 10y agoI wish it was ironical. I am not meaning that our users are unaware that they have a problem in general, but they are unaware their problem has any solution. People only look for solutions to problems they think have solutions. Otherwise it becomes like bad weather and just accepted.