Not always. We charge everyone exactly the same price (no discounting ever for anyone), yet we have to sell through sales staff because most customers don’t kno

Not always. We charge everyone exactly the same price (no discounting ever for anyone), yet we have to sell through sales staff because most customers don’t know what they want. The sales people have to work out what the customer really wants (very rarely is it what they first say) and then guide them towards the right product.