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There's no way to win with ballpark pricing. Even if you have a consistent unit you sell by (servers, users, etc.), the feature set, volume, and contract term c
by trjordan 10y ago
There's no way to win with ballpark pricing. Even if you have a consistent unit you sell by (servers, users, etc.), the feature set, volume, and contract term can move that price by a huge amount.
"Starting at $9 / month / server" starts all your pricing conversations at $9 / month / server, even if the solution they called to ask about is listed at $150 / month / server. That wastes a ton of sales time following up with people who can't afford what they think they can afford.
"Typically priced around $10,000" scares off people who might be able to buy a smaller package.
- mrbbk 10y agoVery good points here too.
- tetromino_ 10y agoBut nothing is limiting you to putting down just one number. It would seem to me that the solution might be along the lines of a table with 4-5 rows: starving-student use case (with obvious keywords showing it's starving-student) = $9 typical low-end use case = $150 typical high-end use case A = $5k typical high-end use case B = $10k anything else = "call us"
- mixedCase 10y agoWhat's stopping you from listing the prices for each service provided? And/or providing a price calculator? It's not going to be more involved than a call, I don't have to deal with your sales people and I get, at worst, an approximate figure. If your pricing cannot fit within this model, I would assume you do price discrimination or have serious pricing issues.