I think that is a fairly naive view. As you are on HN I will assume you are more savvy than most other Facebook users. However, many not lucky enough to be you

I think that is a fairly naive view. As you are on HN I will assume you are more savvy than most other Facebook users. However, many not lucky enough to be you have found themselves unknowingly publishing information they _thought_ was private. The friction here is about privacy. Many want to maintain control over their personal information, which they wrongly thought Facebook respected. These mini-memes or movements may not register on the radar of Zuckerberg et al, but it does raise awareness and bring the issue up for discussion. Besides, this latest brouhaha has sparked an entrepreneurial interest in the alternatives. (Diaspora, OpensocialWeb?) And _that_ is interesting...