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It's not that kind of an "investment". It's more less obviously a charitable donation.
by kafkaesq 10y ago
It's not that kind of an "investment". It's more less obviously a charitable donation.
- rhizome 10y agoWhy leave it to interpretation?
- kafkaesq 10y agoTone and message. Which are quite significant, in gestures like these. To call it a "donation" would carry a connotation of pity, or do-gooderism ("We know this is money down the toilet; but we're doing it anyway because it's the right thing.") Calling it an "investment" suggests that in fact they earnestly expect a substantial return on that investment -- which they do, though not a directly financial return, of course. But rather in safeguarding the very fabric of society in these perilous times we find ourselves in (which, indirectly, also safeguards their ability to keep doing what they're doing).