I'm in a similar boat, but I don't think you need to give up marketing. Sure you may not be leading creative campaigns for Beats, but there are decent paths to

I'm in a similar boat, but I don't think you need to give up marketing. Sure you may not be leading creative campaigns for Beats, but there are decent paths to follow: + Work for less cool companies: If you've worked for some impressive tech companies, there are plenty of less hip companies that would like to learn how "the big guys do it." + Build up superb expertise in a specific niche: I've met many more senior folks that survive just by building an maintaining a specific niche. Often this relates to some arcane domain knowledge. + Go into consulting: Building off the previous bullet, if you can develop a niche, e.g. Healthcare + tech marketing, often startups will pay you a premium for the "greybeard" advice. I think the key thing is to maintain your technical skills. Sure, there will be specific things like SnapChat that just befuddle "olds," but those skills are a fairly small part of the mix. Good luck and let me know if you come across any other good ideas.