Everyone needs to measure success somehow, and increasing your performance against that metric (which is often linked with growth) is good. I worked with a non-

Everyone needs to measure success somehow, and increasing your performance against that metric (which is often linked with growth) is good. I worked with a non-profit for a while where each member was asked to track performance against goals. It was often repeated, "it's not about the numbers." No, it's about the people you're serving, but the numbers represent people and serving more people is better. What's wrong with trying to do that? It doesn't have to come at the expense of forgetting the people behind the numbers.