touche! Edit: Well, I slightly disagree. Even if the product doesn't require mass-adoption to be useful, it could surely benefit from branding/marketing and vi

touche! Edit: Well, I slightly disagree. Even if the product doesn't require mass-adoption to be useful, it could surely benefit from branding/marketing and viral adoption to make it the desired product, in which case, it does still depend on who does all of that better. Even if Starbucks or Macbooks are more expensive, they have won their audience and increased their effective marketing force.