This too. Resumes should be customized for the position. Don't simply apply forpositions either. Call them up. Ask what type of person they are looking for, how

This too. Resumes should be customized for the position. Don't simply apply forpositions either. Call them up. Ask what type of person they are looking for, how they will evaluate candidates, what makes somebody successful in the role? THEN customize the resume (and they know your name!)