Technology has also created a market where the number of high quality films available for movie goers increases at a constant rate. If someone has a collection

Technology has also created a market where the number of high quality films available for movie goers increases at a constant rate. If someone has a collection of high quality movies to watch, a new film coming to market is competing with the previous titles. It wasn't too long ago when an improvement in CGI meant the movie got an automatic increase in quality.