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It has more to do with risk management coming out of the finance dept. The studio knows that a sequel will have a guaranteed $ minimum return just because it
by viewtransform 10y ago
It has more to do with risk management coming out of the finance dept.
The studio knows that a sequel will have a guaranteed $ minimum return
just because it is a sequel. Hence they can estimate how much to sink
into production to guarantee a profit. Then they green light the movie production
for that budget.
Same goes for the cast. The studio finance dept can look at previous years data
and predict that $ million will be guaranteed to be made just because the movie
stars Jennifer Aniston or Adam Sandler. Irrespective of the what the movie is about.
Just because people see the name and wander into the theatre while on a date or
buy the DVD for $15.99 at the grocery store. This provides a target production
budget for green lighting the movie. Then they hire a director and try to
figure what the story will be about.
The China market also affects cast and story. See https://www.youtube.com/watch?v=8R-FQTY4KJk https://www.youtube.com/watch?v=8R-FQTY4KJk