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> why can't landing pages actually explain to me what the @#%^&ing product is, or does. I like landing pages with lots of screenshots, showing how a problem is
by PerfectElement 10y ago
> why can't landing pages actually explain to me what the @#%^&ing product is, or does.
I like landing pages with lots of screenshots, showing how a problem is solved in a few steps. However, I tried to do that for my company and conversion rates dropped. So I had to give in to the marketing guy who was telling me to just focus on the benefits of using the product and not on how it solves it. Now our landing page has no screenshots and the conversion rates are great. Go figure.
- danieltillett 10y agoIf you are not the customer for your product don't sell it the way you would like to be sold to. I fall into this trap all the time.
- samstave 10y agoHow savvy is your market? screenshots mean nothing. Solve X with Y feature seems, to me, at least, to be best method to get people to convert. Does anyone know the demographics of conversion-rates by age (within the same field) for their customers; I.E. if your a an [engineer] - how old are those that convert to [product] by [age]?
- dylanz 10y agoHah! Great anecdote. Sometimes you have to follow the numbers. Go figure indeed!