I've definitely noticed of a lot of these companies that shutdown/close their doors, that it takes a long time to understand what they actually did/do. A busine

I've definitely noticed of a lot of these companies that shutdown/close their doors, that it takes a long time to understand what they actually did/do. A businesses front page should explain what they do to the lay person. Even if your product is aimed at developers, most of the time it's not them buying, but their managers who will not want to guess what it is the company does. Just 1 paragraph about what you do is all it takes.