My impression is that Fitbit is seeing a lot of pressure from devices like the Apple Watch. Though I've encountered people who still like and use a Fitbit even

My impression is that Fitbit is seeing a lot of pressure from devices like the Apple Watch. Though I've encountered people who still like and use a Fitbit even after purchasing an Apple Watch, I can see that declining in the future. I think wrist devices like the Apple Watch and similar Android devices are here to stay, especially as they get smaller, have added features, and the UX improves.