Nope, not fake. Just another way to look at it. From the paper: "One of the deepest insights about quantum gravity that emerged in recent times is that it is ex

Nope, not fake. Just another way to look at it. From the paper: "One of the deepest insights about quantum gravity that emerged in recent times is that it is expected to be holographic [1–3], meaning that there should be an equivalent description of the bulk physics using a quantum field theory with no gravity in one dimension less. One may thus seek to use holography to model the very early Universe."